Return On Investment

The world exists in the state it does, thanks to the ordinary heroes we never hear about. Construction worker, engineer or else; social media isn’t going to save you when these guys have enough.

It’s said the way you see the true nature of a man is by giving him power. I would propose many of today’s politicians have come through a ego driven environment, where words & status are the most valued aspects, rather than any sort of real action. The very nature of democracy does in some ways inhibit the ability to decisively impose change upon a society. As I alluded to in my previous post, division or indifference are the biggest enemies of the people. Any type of unity is a threat to those who unite to impose change in a mutually beneficial arrangement. There are more of us than there are of them, but without any type of counter force, when everyone who shows interest is going to make money, no one is going to say no out of principle concern for others.

Boundaries are always tested & will change if they are unchecked. Personal or societal, we see it in media, life & personally. I for example, didn’t go from being practically unable to speak to girls, to getting them to come over & fuck me for a couple of hours each week. It was a process, in which over time boundaries were tested & stretched again & again. Particularly up until 2014 but also beyond, insofar as women went, I simply didn’t care. If they would do what I wanted them to do & fulfill a role, then I would take them up on it & the new order was established. Everything else would be judged upon that new baseline.

Society has been much the same. We went from fight scenes in films being of old fashioned fisticuffs being the normal level of violent confrontation, to being graphically disemboweled in glorious high definition. In the case of the former, someone dying was a greatly significant event; often the pinnacle of the narrative upon which the rest was built. But now, generic masses are slaughtered in a variety of ways. This can still be entertaining, as the nature of cinema & film overall, is to provide fantastic escapism. But that is only part of it, with a limited range of possibility. Some may argue that technological advancements increased the range of possibilities available, which is true – practically anything can be recreated in film in our modern age. But these fantastic realities are seen as the points of a shape which used to be a circle, with the points of the shape being pulled ever further outward. The number of genres upon which our example of film has been distilled into is debatable but whatever it is, those that remain now only look to push their boundaries further – the action films look to have bigger & better special effects, the art-house films look to introduce or push further taboos, & so on. The net result is the overall body of that sphere (of art, in this example) doesn’t get fed. It becomes over analysed, as marketing departments try to isolate the elements that will provide maximum return on investment & interfere with the purity of creativity.

An example is the old Hollywood epics that were produced around the 1970’s. While these were grand beyond compare at the time & could feasibly also be accused at least in part of doing little more than pushing the boundaries of grandeur, these productions still stayed within the limits of normal humanity. There are rarely instances where a hundred thousand people would be united in baying for the victory / blood of fictional protagonists, but that the hundred thousand people depicted in the production were actually there, gave the intangible feeling of immersion. Yes this was likely to be something rare to the viewer, but it was entirely possible & so roused something primeval in the watcher. Even through the lens of film, people could feel that intangible energy emanating from such an enormous gathering of people in one place. It had true power.

Now, that crowd would almost certainly be animated. The idea would be that while obviously a cost saving measure, animating a much larger crowd would stir a similar reaction from watchers, but it’s fake. It doesn’t inspire the same reaction; the one that reverberates within us when we see something real & relatable, epic or otherwise.

This happens in all the spheres of life & society, through different mechanisms which I’ll spare your eyes & my fingers the energy of going through, but ultimately it’s about normalising apathy. “They’re politicians, what do you expect / there’s nothing we can do” is the most destructive thing anyone can do. The constant redefinition of boundaries & what is acceptable seeps into the minds of newer generations, who unless they actively & independently educate themselves, have never known anything different. They become numb to reality & life. Everything follows the pattern of apathetic maximum return of investment, to which people have become accustomed & simplification is only employed when something or someone does not need to be sold to someone else. Everything is viewed as what return it will bring to someone, irrespective of any impact or lack of effect it will have upon it’s target.

Look at any celebrity. If there is a school shooting, in the vast majority of cases they’ll release a social media post, normally along the lines of ‘our prayers are with you’ or some other horseshit. Even in the incredibly unlikely event they do pray & do mention the afflicted, who the fuck are ‘our’ in the ‘our prayers’ & what tangible effect is it having? Donate some fucking money, get your sorry ass down to ground zero or shut the fuck up, because your token post is only offensive to the people who regularly & unfortunately always have to pick up the pieces; the local community. It really is disgustingly offensive how these celebrities offer their condolences from their ivory towers that were built by the very same people who they now patronise. It’s nothing more than a PR activity of them hedging their bets against a possible public outcry that they didn’t acknowledge it & their own image is tarnished. How disgustingly cynical.

What’s worse is because these boundaries are constantly being tested, you have idiots who are defending politicians, corporations & media figures, for what I can see for no reason other than stupidity. The only reason this world doesn’t fall into total disarray is because most people revert to their internal moral compass when faced with a common, external threat. But you now have people expressing views without any foundational information, condemning others universally by way of a category they’ve been prescribed by someone, often someone who has had absolutely no interaction with the receiver.

Isn’t it a sad state of affairs when an adult man can no longer enjoy the company of children without at least a suspicious eye being occasionally cast in his direction, because of a few outlier extremists who had abused children; a situation incidentally that had also periodically happened at the hands of women too but rarely given the same level of exposure. That there are people who by default, accuse the male gender of all being rapists by default – an insult to anyone who has undergone a rape & of course, most frequently employed by armchair, middle class, white women who’ve probably never done a real job in their life, nor experienced genuine discrimination or hardship.

Isn’t it pathetic, that I have to endure a girl, barely in her twenties, astonishingly believing she needs to ‘educate’ me on how the patriarchy is dominating her & how I should change my behaviour because of my oppressive privilege, yet has never left the comfort of being surrounded by equally deluded people? A girl whose ideas & doctrine have almost exclusively come from behind a keyboard, attempting to educate a man who has traveled the world, been to places where people struggle to eat, experienced crippling debt, vast sums of disposable income, euphoric emotional & sexual highs, been within days of killing oneself, & lived at both ends of a number of spectrums, condemning me as X, Y or Z, because of little more than her idiocy believing what others who would not be relevant or have a career without feminism told her is happening? When under scrutiny, almost all evidence in practically every area of accusation points to male discrimination.

I apologise for nothing. I will not change my behaviour for anyone. I will not accept what is so patently untrue, ever.

~ Unjaded

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